Being assertive does not mean attacking or ignoring others’ feelings. It means that you are willing to stand up for yourself fairly, without attacking others.
Confidence is like a muscle. The more you use it, the stronger it gets.
Every time we speak, we choose and use one of four basic communication styles: Assertive, Aggressive, Passive-Aggressive, or Passive.
Assertiveness is your ability to act in harmony with your self-esteem without hurting others.